We all know someone who has been affected by this economic downturn. The sad news is that it going to get a lot worse before it starts getting better. Believe it or not, a layoff can act as an intervention, prying us off an unfulfilling path and allowing time to take a new direction. Some knowledge workers are using this time off to launch innovative online ventures.
Pastor Henderson is using her layoff from Corporate America to take the time to build her church community, and she needs help. She’s been faced with many choices and pricing models for web hosting services and she doesn’t know which one is best. And should she use Drupal as a web content management solution or something else?
Drupal is giving rise to a new category of Website Managers, some of whose tasks cross into what are today engineering and design tasks. These managers will be deeply involved in marketing and user-centric activities, in the nuts and bolts of how a site interacts with its visitors.
You probably know something that can help Pastor Henderson build her church's website. Here’s your chance to help someone who has been laid off recently to follow thorough on her passion for helping others.
Click the link below to take this short 3-minute survey to share your expertise on web hosting and web content management software for churches.
Web Hosting Solutions - Blacks Gone Geek Readers Poll
http://blacksgonegeek.org/WebHostingSolutionsPoll.aspx
Join the Blacks Gone Geek Communityhttp://blacksgonegeek.org/JoinTheBlacksGoneGeekCommunity.aspx
Saturday, February 21, 2009
Wednesday, February 11, 2009
Internet Marketing at Blacks Gone Geek
At Blacks Gone Geek, we use the latest internet marketing tools and techniques (e.g. inbound marketing, search engine optimization) to grow our online community. As we perfect this business development model, we will package it and make it available to our community members, so that they can build their own online communities.
This blog post has a podcast attached from "For Immediate Release (FIR)" by Hobson and Holtz. Anyone interested in using social media to build an online community should listen to this podcast.
In this FIR Interview, Shel Holtz talks with Lee about the origins of social media at Mayo, the role of Legal and other departments in supporting his efforts within the conservative and highly regulated healthcare environment, and the launch of Mayo’s latest social media property, a culture-focused blog.
Click here for more information on Internet Marketing at Blacks Gone Geek:
http://blacksgonegeek.org/InternetMarketing.aspx
Click here to join the Blacks Gone Geek Community:
http://blacksgonegeek.org/JoinTheBlacksGoneGeekCommunity.aspx
This blog post has a podcast attached from "For Immediate Release (FIR)" by Hobson and Holtz. Anyone interested in using social media to build an online community should listen to this podcast.
In this FIR Interview, Shel Holtz talks with Lee about the origins of social media at Mayo, the role of Legal and other departments in supporting his efforts within the conservative and highly regulated healthcare environment, and the launch of Mayo’s latest social media property, a culture-focused blog.
Click here for more information on Internet Marketing at Blacks Gone Geek:
http://blacksgonegeek.org/InternetMarketing.aspx
Click here to join the Blacks Gone Geek Community:
http://blacksgonegeek.org/JoinTheBlacksGoneGeekCommunity.aspx
Monday, February 9, 2009
Coaches Corner: The Importance of Keywords
The Experts Have Spoken!
Tired of posting to jobs online with no response? We can help.
Coaches Corner is a collection of career coaching and job-seeking advice from a group of expert technology career coaches from across the United States.
The Importance of Keywords
by Milt Haynes
I was watching the CBS News last night (Feb 8, 2009 6:10 pm US/Central) and saw a well done piece by Dorothy Tucker that gave some solid advice on how to get your resume noticed by recruiters. It’s based on a concept I’ve been talking about for years, the importance of keywords in your resume.
Keywords are something you hear in terms of websites and blog posts, but they are becoming vital in the creation of a resume as well. Even if you don't intend to apply with large corporations, you still need to do a keyword check on your resume to make sure that you are getting through to the hiring manager in charge of your department.
In order to emphasize the importance of keywords, I developed a process to help job seekers measure the likelihood that their resume will be noticed. Since I have a computer science background, I had to give it a fancy name, so I called it a “resume matching algorithm” (see below).
Resume Matching Algorithm
This “brute force heuristic is used to ensure that your paperwork is a good match for the job. Print the job posting. Print your resume. Compare the job posting to your career objective and resume. Everything must be aligned. Highlight the key word matches between the 2 documents. Complete this calculation. Number of words matched/Number of words in Resume * 100 = Matching Percentage.
Matching Percentage
21% and above - Excellent
11-20% - Good
6-10% - Marginal
0-5% No Match
Consider adding additional words to your resume and changing the word usage to improve your Best Fit Score.
Milt Haynes, Founder of Blacks Gone Geek, a social networking initiative dedicated to promoting African Americans in IT, www.blacksgonegeek.org
Join the Blacks Gone Geek Community.
http://blacksgonegeek.org/JoinTheBlacksGoneGeekCommunity.aspx
Here’s an excerpt from Dorothy Tucker’s report along with a link to the full article. Check out the video, it’s well done!
Pepper Your Resume With The Right 'Buzz' Words
More than half of all companies today rely on online applications to hire new employees. With hundreds of thousands of people each month joining the ranks of job seekers, it's crucial to know how to make your resume catch someone's eye.
CBS 2's Dorothy Tucker offers the best buzz words to include so you'll get noticed and back to work.
Click here for the full CBS News report
http://cbs2chicago.com/local/buzz.words.keywords.2.929830.html
Tired of posting to jobs online with no response? We can help.
Coaches Corner is a collection of career coaching and job-seeking advice from a group of expert technology career coaches from across the United States.
The Importance of Keywords
by Milt Haynes
I was watching the CBS News last night (Feb 8, 2009 6:10 pm US/Central) and saw a well done piece by Dorothy Tucker that gave some solid advice on how to get your resume noticed by recruiters. It’s based on a concept I’ve been talking about for years, the importance of keywords in your resume.
Keywords are something you hear in terms of websites and blog posts, but they are becoming vital in the creation of a resume as well. Even if you don't intend to apply with large corporations, you still need to do a keyword check on your resume to make sure that you are getting through to the hiring manager in charge of your department.
In order to emphasize the importance of keywords, I developed a process to help job seekers measure the likelihood that their resume will be noticed. Since I have a computer science background, I had to give it a fancy name, so I called it a “resume matching algorithm” (see below).
Resume Matching Algorithm
This “brute force heuristic is used to ensure that your paperwork is a good match for the job. Print the job posting. Print your resume. Compare the job posting to your career objective and resume. Everything must be aligned. Highlight the key word matches between the 2 documents. Complete this calculation. Number of words matched/Number of words in Resume * 100 = Matching Percentage.
Matching Percentage
21% and above - Excellent
11-20% - Good
6-10% - Marginal
0-5% No Match
Consider adding additional words to your resume and changing the word usage to improve your Best Fit Score.
Milt Haynes, Founder of Blacks Gone Geek, a social networking initiative dedicated to promoting African Americans in IT, www.blacksgonegeek.org
Join the Blacks Gone Geek Community.
http://blacksgonegeek.org/JoinTheBlacksGoneGeekCommunity.aspx
Here’s an excerpt from Dorothy Tucker’s report along with a link to the full article. Check out the video, it’s well done!
Pepper Your Resume With The Right 'Buzz' Words
More than half of all companies today rely on online applications to hire new employees. With hundreds of thousands of people each month joining the ranks of job seekers, it's crucial to know how to make your resume catch someone's eye.
CBS 2's Dorothy Tucker offers the best buzz words to include so you'll get noticed and back to work.
Click here for the full CBS News report
http://cbs2chicago.com/local/buzz.words.keywords.2.929830.html
Friday, February 6, 2009
Personal Marketing - Getting Your Resume Noticed by Recruiters
The Experts Have Spoken!
Coaches Corner is a collection of career coaching and job-seeking advice from a group of expert technology career coaches from across the United States.
Personal Marketing - Getting Your Resume Noticed by Recruiters and Hiring Managers to Land Your Next Job
Our guest blogger today is career coach and public speaker, April M. Williams, "Networking Goddess" (TM).
Please click here to read more Blacks Gone Geeck career coaching tips.
Many people think marketing is only for others' products and services. If you are not getting the results you want in your job search, it's time to start thinking of yourself as a company with products to sell. Your product is you! So how do you get started?
Begin with the end in mind. First you need to craft your marketing message.. Know your strengths in the marketplace. What point do you want to convey to your audience? What unique qualities do you have? Why should you be selected over another candidate? Once you determine what you want to communicate, you'll choose the words to best transmit your message.
The words you select will determine how others will react to your message. Would you rather hire an "Executive Assistant Extraordinaire" or an "Assistant"? Use words that have clear meaning and are not ambiguous. Include descriptive words that show why you are unique. Browse recent online job postings to identify words and phrases which are relevant to hiring managers. As companies slash their budgets, efficiency increases are key to staying in business. Current job postings include related keywords such as "Six Sigma", "lean", "Black Belt". Find the words that are relevant to your skills.
Update all of your marketing pieces. This includes your résumé, LinkedIn profile, email signature, personal commercial and business cards. Use the same keywords in each of these pieces. Monitor the details and be consistent. Our subconscious does pick up on incoherence. Use the same type face in colors in each of your communications.
Change your approach to job searching by thinking of yourself as a product in recruiters and hiring managers is your buyers. Think through what uniqueness you bring to the market. Carefully choose the words two best describe your assets. Finally, communicate with your message in all your marketing pieces.
To learn more about personal marketing in your job search, listen to April's interview with "Ask the Marketing Wizard".
April M. Williams, Career Coach, Public Speaker, President CyberLife Tutors http://www.CyberLifeTutors.com
Have the courage to change!
Join the Blacks Gone Geek Community
Coaches Corner is a collection of career coaching and job-seeking advice from a group of expert technology career coaches from across the United States.
Personal Marketing - Getting Your Resume Noticed by Recruiters and Hiring Managers to Land Your Next Job
Our guest blogger today is career coach and public speaker, April M. Williams, "Networking Goddess" (TM).
Please click here to read more Blacks Gone Geeck career coaching tips.
Many people think marketing is only for others' products and services. If you are not getting the results you want in your job search, it's time to start thinking of yourself as a company with products to sell. Your product is you! So how do you get started?
Begin with the end in mind. First you need to craft your marketing message.. Know your strengths in the marketplace. What point do you want to convey to your audience? What unique qualities do you have? Why should you be selected over another candidate? Once you determine what you want to communicate, you'll choose the words to best transmit your message.
The words you select will determine how others will react to your message. Would you rather hire an "Executive Assistant Extraordinaire" or an "Assistant"? Use words that have clear meaning and are not ambiguous. Include descriptive words that show why you are unique. Browse recent online job postings to identify words and phrases which are relevant to hiring managers. As companies slash their budgets, efficiency increases are key to staying in business. Current job postings include related keywords such as "Six Sigma", "lean", "Black Belt". Find the words that are relevant to your skills.
Update all of your marketing pieces. This includes your résumé, LinkedIn profile, email signature, personal commercial and business cards. Use the same keywords in each of these pieces. Monitor the details and be consistent. Our subconscious does pick up on incoherence. Use the same type face in colors in each of your communications.
Change your approach to job searching by thinking of yourself as a product in recruiters and hiring managers is your buyers. Think through what uniqueness you bring to the market. Carefully choose the words two best describe your assets. Finally, communicate with your message in all your marketing pieces.
To learn more about personal marketing in your job search, listen to April's interview with "Ask the Marketing Wizard".
April M. Williams, Career Coach, Public Speaker, President CyberLife Tutors http://www.CyberLifeTutors.com
Have the courage to change!
Join the Blacks Gone Geek Community
Subscribe to:
Posts (Atom)